It is not public but serves as a showroom

On display are aligned with boxes for shipment in Chronopost or Colissimo. Patches allow the receipt or the withdrawal of the recommended. Situated in Montrouge, in the Paris suburbs, place isn't yet a post like the other Office. It is not public but serves as a show-room. And offers a test size to the developments of the new generation of "spaces clients services.

In recent months the place saw hundreds of officers of the station but also some consumers. As if 400 offices will be sporting the new face at the end of the month, and 1,000 at the end of the year (on a total of 11,000), the concept is still evolving.

Intangible, it is the end of the impassable wickets, replaced by a home, islands where the transactions, automata and a zone free service. "In order to improve service and reduce waiting time, it was essential to eliminate the line counters that people tended to rush and that we did not adapt to the customer flow," said Marc Zemmour, Deputy Director General of the post sign. The previous concept, dating back to 2005, had launched the movement by creating a shop of postal products. But consumers were not enough, the fear of losing their place in the tail. It was therefore to review the copy.

And it does not fear the successive alterations. As the development of products, including the sending of parcels. "We expect an adjustment of supply and its packaging." Presentation free service showed the need to make a clarification and to avoid redundancy between too close so that the public perceive spontaneously differences. "And work on new color codes", notes Marc Zemmour.

Stamps and telephony

Signage is also an important pillar of the new sites. "Mail address to a universal audience and different rates of consumption.". "It is necessary be pedagogue and prioritizing messages to provide the best mode of use of the site," said Martin Piot, Associate Director of the design centre in W & Cie, the Agency who is working on this new generation. This summer, information on the place of sale will be thus reinforced, particularly around the postage. Another challenge: propose a repeating check model. "It is a challenge to develop a valid concept for offices in various configurations," reports Martin Piot. "It is important to strengthen the modularity of the furniture." "It must also be timeless to allow a phased deployment in the network," adds Mathieu Riou-Chapman, Creative Director of W & Cie architecture.

Current developments include the sale of stamps. Experienced in a handful of sites, marketing free service of the most common models will be the subject of development, with a setting under blister. In the coming weeks will be also tested a piece of furniture to multiple drawers, fashion jewellery, for beautiful stamps. Emphasis is also placed on financial activity. "It was to give additional visibility to the business of the Bank", said Marc Zemmour. He is spotted by his blue color, with yellow mail code.

On the other hand, the position will draw a line on diversification. Finish the development of DVD or derivatives in its image as the bags. Exception: telephony, which enjoys a real place, with a standing offer of refills, at regular intervals, of packs. "We want to properly identify the position in the marketing of telephony, show its ability to sell and develop the Upselling", indicates the Deputy Director of the sign. A way, also, to prepare the ground for the eventual launch of an offer under its own brand ("Les Echos" of March 9, 2010). Another shipyard relates to the use of Windows as a communication space. Having large areas of bystanders premises, the Group has interest to better use. Therefore in full swing the transformation of the offices. And effort of adaptation on the part of the customer. When she enters a space renovated for the first time, she immediately asks where should be the tail. But in a month on average, it adopted the new commercial scheme.

Mail: 20 years of development on lesechos.fr/diaporamalesechos.fr/diaporama