New add regularly to the online catalogue

Choose the right gift for Christmas can give the Vertigo. Among distributors of cultural products, the shelves devoted to these vouchers giving access to a cooking class, to the conduct of a car racing on circuit or a hotel night took a new scale. FNAC sells at this time more than 120 references and now preserves offer throughout the year, even if it the right stuff at the times key of Christmas or holiday of the mothers and fathers. "In December, the sales will rise and everything to play for the next three weeks." "But there is activity all year round, even in summer, with purchases for anniversaries or the funerals of single life," said Bertrand Gstalder, Director of the entertainment centre and travel of the sign. In full development, the segment also knew their place in the food distribution and has even appeared in the post.

Many actors

The success of the formula gave the appetite of new stakeholders, whose number continues to grow. Among the newcomers, the Doze of Sensations has opted for a presentation how giant capsule to determine visually on the linear with the classics which boxes. Proposed initially on the Internet and sold exclusively to the end of the year at the FNAC, before joining other points of sale, these boxes are numbered based on an amount ranging from 30 euros and 400 euros. Particularities: they are not thematic, the number of accessible activities grows with the price paid and it is possible to achieve more in the allotted amount. New add regularly to the online catalogue.

The historical actors are not at rest. Leader with a global business volume to be increased by 50 in 2008, to EUR 230 million, of which 150 million for the France, Smartbox has implemented for the end of the year a major television advertising campaign and will deploy in 2009 a system in real time the availability of benefits among its partners. Present in multiple points of sale, it develops its own network of shops, the fourth is to be inaugurated in Paris. Wonderbox, table on a turnover of 50 million this year, reviewed, for its part, the design of its cabinets to modernize them and make the offer more readable.

Starting at approximately 30 euros, cabinets leisure rates take the weight at the rate of growth of the market. They can go up to 549 euros for one of the travel card Kouro offers or 599 euros for the most expensive box of card Chic, arrived on the market in May.

Each player tries to display original activities. Smartbox is thus associated YellowKorner to propose a box devoted to fine art photography in limited series or Universal Music for unlimited downloads, registration of a single Studio or internship way "Star Academy". Wonderbox launched a limited series "in the land of the Ch'tis!", to discover the area.

"On average, one in three selects conventional products such as the hotel industry." One in four opts for a restaurant and eight for a welfare activity. "Other piochent among various proposals", notes, for its part, Jacques Marsily, co-founder of the Doze of Sensations. For the most daring, the brand offers accommodation in an igloo or massages for animals.

The signs are

In this battle, he is also the signs themselves, who develop their own offer of Yves Rocher to Nicolas. FNAC launched in October of the boxes in his name on the book and has just released a theatre theme and another on tourism, in association with this time with castles and hotels Collection.

No doubt, the "good recreation" are likely to pile up at the foot of the FIR. Council happy recipients: do not too wait to convert them, to be sure of not forget at the bottom of a drawer and practice activity desired at the time.