I think that 2010 will be the year of the takeoff

We expect Frédéric Mitterrand firm foot. "Was the eve of the opening of Midem in Cannes, David El Sayegh, the Director General of the national Union of phonographic Edition (SNEP) tomorrow, summed up the feeling of the music sector: after the Zelnik report and pending the implementation of the law Hadopi, the visit, scheduled Sunday in Cannes, the Minister of Culture and Communication raises high expectations. For two years, the music market environment is evolving towards a more positive note: sales in digital format are beginning to break through (see below) in major global markets, including the France. In France, the decline in the physical market (CD) seems to be halted, while she was still in double digits in 2008. A stabilized market, measures to develop the online market, the entry into force, with a year's delay-d-' an act to combat piracy... The note is to the optimism in 2010, after the black years of the mid-2000s. "I think that 2010 will be the year of the take-off." "With the Hadopi law, it whistles the end of the recreation and on digital, real income arrive," said Yves Riesel, the founder of the Qobuz online music and the bee music label site.

"Both priorities".

In this context, French record producers want the site of the mutation of the music industry to digital ended more quickly. First with the implementation of the Zelnik report. "We have two priorities: the rapid implementation of the young card dedicated to music, and the extension of the tax credit", summarizes Vincent Frèrebeau, President of the Upfi (which includes the French independent producers) and the label sooner or later. Introduced in 2006, the tax credit has helped save the bankruptcy of many small producers, "which sooner or later", said the crossing Vincent Frèrebeau. Seen as a means to help the industry in a transitional phase, it is not considered as outdated today, and this despite the stabilization - expected - to the market. "Must be the convert and expand it so that investments remain present until the market is really stabilized," adds producer of Yael Naïm. On Hadopi, if the date of sending the first mail is expected at best in the spring, person is is to predict the effects. According to the SNEP, the psychological impact was already held, via the stabilization of the market in the physics in 2009. But this trend deserves to be confirmed.

For its part, the digital market abandoned the dogma of the unique model. "It is a market in which the topology will not stop change," analysis Yves Riesel. Seen as a panacea last year, "streaming" - popularized in France by Deezer and Jiwa - must still be proven: advertising-funded free model does not allow live platforms and via monthly subscriptions priced offerings come to start with a perspective of random success.

"streaming" is more seen as a complementary offer to download as a sustainable model. According to increasingly strong rumours, Apple might launch a website of "streaming", while the Group of Steve Jobs bought Lala site last December. A site that would allow to discover music, before going to buy it on iTunes. A virtuous circle to the Apple way.